WELCOME TO TENTACLE CAPITAL

A firm forged at the intersection of marketing and finance, providing C-Level intellectual capital, traditional funding, marketing strategy and vision to small through midsize companies and startups.

INVESTMENT CRITERIA

MULTILOCATION BUSINESSES

SUBSCRIPTION/RECURRING REVENUE

eCOMMERCE

MANUFACTURING

TECHNOLOGY

CONSUMER PRODUCTS & SERVICES

Tentacle Capital’s reach extends far beyond traditional investments.

Tentacle Capital is Beyond Invested in its portfolio companies providing all that is needed for growth and success. As a firm, we view every deal as a true partnership where our mission is to provide our partners and portfolio companies with the talent, tools, technology and trajectory necessary to achieve success. Tentacle Capital is a source of wealth in all areas of finance, marketing, operations, deal making and the highest level of business strategy and execution.

All of our strategists have held C-Level positions from family-owned businesses to Fortune 100 companies, from sports franchises to franchise businesses, and in public and private sectors. Our Firm has experienced every level of complication and success in business allowing us to expedite growth and achieve shared visions for our partners and portfolio companies.

At Tentacle Capital we are Beyond Invested.

METHODOLOGIES

When the convergence of multiple expertise intersect, it causes a collision of ideas that energize one another. Tentacle Capital was born in the intersection of ideas from areas of finance, marketing, technology, and the entrepreneurial spirit. This collision of different ideas from different types of people have caused an insurmountable energy to propel people, companies and ideas. The melding of experiences has led us to our philosophy and methodology when assisting partners and portfolio companies. It has also led us to an important distinction that no business or deal is like any other and there can be no cookie cutter approach to how we operate.

This is why at Tentacle Capital we completely immerse ourselves in the business aspects of our portfolio companies. We digest all the details and understand fully all the moving parts from the ground level up to the C-Level. No detail is overlooked and the immersion allows us to understand the business in order to create precise strategies and tactics to achieve success.

Tentacle Capital is Beyond Invested.

We know that no business or deal Is like any other and there can be no cookie cutter approach to how we operate.
The perfect combination of Brand Building and Revenue Generation is at the heart of the Marketing Strategy we construct for our partners, clients and portfolio companies at Tentacle Capital. Our methods begin with a deep discovery that includes an audit and assessment of the current state of marketing, to full strategy and tactics, through go to market, analysis and everything necessary in between, including:
  1. Revenue and Growth Audit and Assessment
  2. Customer Analysis and Segmentation
  3. Strategic Marketing and Revenue Plan
  4. Tactical and Brand Development
  5. Marketing Operations (Blueprint and Construction)
  6. Go To Market Execution
  7. Analytics and Reporting
  8. Marketing Management and Refinement
Tentacle Capital advises companies of various size and revenues on specific marketing aspects to all-encompassing plans. Tentacle Capital is Beyond Invested in successful Marketing.

Great concepts are only revenue driving when they are operationalized and positioned for consumer or customer adoption. Tentacle Capital builds business practices specific for the industry and vertical of your company. We develop and implement practices that allow concepts, products, services and technology to soar. The areas where we make a difference include:

  1. Internal Communications and Protocols
  2. Customer Service and Account Representative Plans & Training
  3. Sales Structure and Compensation
  4. Business Development and Revenue Generation Systems
  5. Financial Systems
  6. Database Management
  7. Technology Applications
  8. Organizational Structure

Tentacle Capital advises companies of various size and revenues on specific, custom business operations protocols and plans. Tentacle Capital is Beyond Invested in successful Business Operations.

The primary reason for starting and building any company is to generate revenue, however the approach varies dramatically company to company and industry to industry. Tentacle Capital believes that all decisions a company makes should take in consideration how that particular direction affects the ability to sustain current and generate new revenues. Our ability to help with Revenue Generation includes:

  1. Sales and Marketing Strategies and Tactics
  2. New Business Plans and Development
  3. Customer & Client Development
  4. Non-Traditional Revenue Strategies and Implementation
  5. Revenue Retention Programs
  6. Inbound Sales Programs
  7. Revenue Generation Training
  8. Package Revisions and Creation

Tentacle Capital advises companies of various size and revenues on specific Revenue Generating aspects to all-encompassing plans. Tentacle Capital is Beyond Invested in successful Revenue Generation.

Capital is the lifeblood of a company. It is core to success, the vital fuel that drives an entrepreneur’s vision to reality and to a rewarding liquidity event. The fund raise process is both an art & science. We bring first-hand experience and know how throughout each phase. As a critical part of your team, Tentacle Capital delivers corporate finance expertise, legal issue management and help develop an overall plan to attract investor interest in areas such as:

  1. Experienced based capital markets credibility, presence and network
  2. Investor pitch positioning, marketing materials and investment thesis development
  3. Development of offering summary for business and legal disclosures 
  4. Term sheet development and negotiation
  5. Valuation modeling and justification for dilution minimization
  6. Business Model canvas refinement
  7. New revenue Model strategies and expanded enterprise value potential 
  8. Build credible financial path to Investor liquidity and target returns

Tentacle Capital advises companies in navigating the business, financial and legal complexities of the fundraising process and in addressing the complex dynamics of the capital markets and investor psychology. Tentacle Capital is Beyond Invested in a successful Capital Raise.

Tentacle Capital provides C-suite and board level experienced based expertise in establishing and steering the governance and financial management of a variety of businesses across a range of private and public companies of varying sizes and life stages. Our track record reflects our experience managing the most complex and consequential corporate financial management matters:

  1. Senior financial executive – Public, Private equity and venture backed boards  
  2. Led corporate restructurings and turnarounds 
  3. Spearheaded acquisitions and divestitures
  4. Implemented reorganizations and multi-business operational integration
  5. Oversight of the establishment of heightened reporting & control function
  6. Increased credibility with external investment community
  7. Ensured compliance with legal and capital market regulators
  8. Oversight of financial management systems for asset control & risk management

Tentacle Capital advises companies in ensuring that the financial management controls, practices and activities meet the requirements of equity investors and venture-backed companies as part of the overall effort in achieving enterprise value objectives. Tentacle Capital is Beyond Invested in top tier financial management.

The essence of effective executive leadership is simply the quality of the business decisions made by C-suite executives in addressing the issues and imperatives that challenge a business’ business objectives and go-to market strategy. Whether a start-up seeking to achieve key milestones or a lower, middle market company seeking to identify solutions to drive enterprise value, Tentacle Capital brings its well-honed C-suite experience, skills and track record:

  1. Real world C-suite – CEO, COO, CFO, CMO – public, private equity & venture 
  2. Developed and executed business strategy and tactics 
  3. Delivered enterprise value objectives
  4. Developed Organizational structure and recruited key management additions
  5. Managed all critical business affairs – “the business of the Business”
  6. Served as Interim C-suite Management and Investor liaison
  7. Deliver and expand critical “hands-On” bandwidth and expertise
  8. Measured, experienced, reflective and results oriented

Tentacle Capital advises companies in ensuring that its business model, go-to market strategy and day-to-day leadership function are established and executed so as to provide greater likelihood of operating success and the achievement of desired liquidity events. Tentacle Capital is Beyond Invested in top tier Executive Management.

LEADERSHIP

Nick Mammola, Managing Director Co-Founder Tentacle Advisory LLC and Brand Compass LLC. Founder Kingside Partners LLC. 30+ years as a C-level executive, a start-up founder and a private & public company Board member. CFO, COO, Director, Chairman of Executive Committee $1B (NASDAQ:CYRK). Spearheaded equity & debt public offerings, acquisitions, divestures and a “take private” strategic alternative.
Co-founder of Stoneacre Partners, a NASCAR licensee backed by Bain Capital Ventures and top tier HNW investors & family offices. Led exit event to strategic private equity acquirer. Previously held several C-suite operating roles at Papa Gino’s, Inc. as part of management team that grew company to 200+ units. Led sale of business to private equity group led by Berkshire Partners. Early career at Laventhol & Horwath, CPA. B.S Accounting Boston College. MBA Finance Suffolk University.
Lou Imbriano, Co-Founder and Chief Strategy Officer. Lou is a career C-level business and marketing executive, who has advised companies across the globe in marketing and operations strategy and execution planning. Lou has created multi-pronged plans and served as an outside CMO for companies in many verticals, including Medical, Financial, Technology, Consumer Goods, Retail, Broadcasting and Sports.

Lou spent almost a decade in the NFL and is the former Chief Marketing Officer of the New England Patriots and Gillette Stadium. Additionally, he is a former Major League Soccer Chief Operating Officer for the New England Revolution. Lou is a McGraw-Hill Business author, penning “Winning The Customer” and was a graduate and undergrad Marketing Professor at Boston College’s Carroll School of Management.

PORTFOLIO

To learn more about Tentacle Capital, please contact us. ________________
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