BEYOND INVESTED

A firm forged at the intersection of marketing and finance, providing C-Level intellectual capital, traditional funding, marketing strategy and vision to small through midsize companies and startups.


Welcome to Tentacle Capital

FIRM OVERVIEW

Our Firm

Tentacle Capital’s reach extends far beyond traditional investments.

Tentacle Capital is Beyond Invested in its portfolio companies providing all that is needed for growth and success. As a firm, we view every deal as a true partnership where our mission is to provide our partners and portfolio companies with the talent, tools, technology and trajectory necessary to achieve success. Tentacle Capital is a source of wealth in all areas of finance, marketing, operations, deal making and the highest level of business strategy and execution.

All of our strategists have held C-Level positions from family-owned businesses to Fortune 100 companies, from sports franchises to franchise businesses, and in public and private sectors. Our Firm has experienced every level of complication and success in business allowing us to expedite growth and achieve shared visions for our partners and portfolio companies.

At Tentacle Capital we are Beyond Invested.

Investment Criteria

METHODOLOGIES

When the convergence of multiple expertise intersect, it causes a collision of ideas that energize one another. Tentacle Capital was born in the intersection of ideas from areas of finance, marketing, technology, and the entrepreneurial spirit. This collision of different ideas from different types of people have caused an insurmountable energy to propel people, companies and ideas. The melding of experiences has led us to our philosophy and methodology when assisting partners and portfolio companies. It has also led us to an important distinction that no business or deal is like any other and there can be no cookie cutter approach to how we operate.

This is why at Tentacle Capital we completely immerse ourselves in the business aspects of our portfolio companies. We digest all the details and understand fully all the moving parts from the ground level up to the C-Level. No detail is overlooked and the immersion allows us to understand the business in order to create precise strategies and tactics to achieve success.

Tentacle Capital is Beyond Invested.

SERVICES

The perfect combination of Brand Building and Revenue Generation is at the heart of the Marketing Strategy we construct for our partners, clients and portfolio companies at Tentacle Capital. Our methods begin with a deep discovery that includes an audit and assessment of the current state of marketing, to full strategy and tactics, through go to market, analysis and everything necessary in between, including:

 

  1. Revenue and Growth Audit and Assessment
  2. Customer Analysis and Segmentation
  3. Strategic Marketing and Revenue Plan
  4. Tactical and Brand Development
  5. Marketing Operations (Blueprint and Construction)
  6. Go To Market Execution
  7. Analytics and Reporting
  8. Marketing Management and Refinement

 

Tentacle Capital advises companies of various size and revenues on specific marketing aspects to all-encompassing plans. Tentacle Capital is Beyond Invested in successful Marketing.

Great concepts are only revenue driving when they are operationalized and positioned for consumer or customer adoption. Tentacle Capital builds business practices specific for the industry and vertical of your company. We develop and implement practices that allow concepts, products, services and technology to soar. The areas where we make a difference include:

 

  1. Internal Communications and Protocols
  2. Customer Service and Account Representative Plans & Training
  3. Sales Structure and Compensation
  4. Business Development and Revenue Generation Systems
  5. Financial Systems
  6. Database Management
  7. Technology Applications
  8. Organizational Structure

 

Tentacle Capital advises companies of various size and revenues on specific, custom business operations protocols and plans. Tentacle Capital is Beyond Invested in successful Business Operations.

The primary reason for starting and building any company is to generate revenue, however the approach varies dramatically company to company and industry to industry. Tentacle Capital believes that all decisions a company makes should take in consideration how that particular direction affects the ability to sustain current and generate new revenues. Our ability to help with Revenue Generation includes:

 

  1. Sales and Marketing Strategies and Tactics
  2. New Business Plans and Development
  3. Customer & Client Development
  4. Non-Traditional Revenue Strategies and Implementation
  5. Revenue Retention Programs
  6. Inbound Sales Programs
  7. Revenue Generation Training
  8. Package Revisions and Creation

 

Tentacle Capital advises companies of various size and revenues on specific Revenue Generating aspects to all-encompassing plans. Tentacle Capital is Beyond Invested in successful Revenue Generation.

Capital is the lifeblood of a company. It is core to success, the vital fuel that drives an entrepreneur’s vision to reality and to a rewarding liquidity event. The fund raise process is both an art & science. We bring first-hand experience and know how throughout each phase. As a critical part of your team, Tentacle Capital delivers corporate finance expertise, legal issue management and help develop an overall plan to attract investor interest in areas such as:

 

  1. Experienced based capital markets credibility, presence and network
  2. Investor pitch positioning, marketing materials and investment thesis development
  3. Development of offering summary for business and legal disclosures 
  4. Term sheet development and negotiation
  5. Valuation modeling and justification for dilution minimization
  6. Business Model canvas refinement
  7. New revenue Model strategies and expanded enterprise value potential 
  8. Build credible financial path to Investor liquidity and target returns

 

Tentacle Capital advises companies in navigating the business, financial and legal complexities of the fundraising process and in addressing the complex dynamics of the capital markets and investor psychology. Tentacle Capital is Beyond Invested in a successful Capital Raise.

Tentacle Capital provides C-suite and board level experienced based expertise in establishing and steering the governance and financial management of a variety of businesses across a range of private and public companies of varying sizes and life stages. Our track record reflects our experience managing the most complex and consequential corporate financial management matters:

 

  1. Senior financial executive – Public, Private equity and venture backed boards  
  2. Led corporate restructurings and turnarounds 
  3. Spearheaded acquisitions and divestitures
  4. Implemented reorganizations and multi-business operational integration
  5. Oversight of the establishment of heightened reporting & control function
  6. Increased credibility with external investment community
  7. Ensured compliance with legal and capital market regulators
  8. Oversight of financial management systems for asset control & risk management

 

Tentacle Capital advises companies in ensuring that the financial management controls, practices and activities meet the requirements of equity investors and venture-backed companies as part of the overall effort in achieving enterprise value objectives. Tentacle Capital is Beyond Invested in top tier financial management.

The essence of effective executive leadership is simply the quality of the business decisions made by C-suite executives in addressing the issues and imperatives that challenge a business’ business objectives and go-to market strategy. Whether a start-up seeking to achieve key milestones or a lower, middle market company seeking to identify solutions to drive enterprise value, Tentacle Capital brings its well-honed C-suite experience, skills and track record:

 

  1. Real world C-suite – CEO, COO, CFO, CMO – public, private equity & venture 
  2. Developed and executed business strategy and tactics 
  3. Delivered enterprise value objectives
  4. Developed Organizational structure and recruited key management additions
  5. Managed all critical business affairs – “the business of the Business”
  6. Served as Interim C-suite Management and Investor liaison
  7. Deliver and expand critical “hands-On” bandwidth and expertise
  8. Measured, experienced, reflective and results oriented

 

Tentacle Capital advises companies in ensuring that its business model, go-to market strategy and day-to-day leadership function are established and executed so as to provide greater likelihood of operating success and the achievement of desired liquidity events. Tentacle Capital is Beyond Invested in top tier Executive Management.

LEADERSHIP

Nick Mammola has over 30+ years as a C-level executive, a start-up founder and a private and public company Board director. His career track record of creating, financing and building high growth consumer and marketing technology enabled companies offers a unique blend of multi-discipline knowledge, skills and hands-on experience. As an experienced entrepreneur, business operator and transaction veteran, Nick’s business, marketing and financial acumen drives a focus on a venture’s business model, capital formation, revenue funnel and the strategy and day-to-day execution in creating enterprise value.

The breadth and depth of Nick’s experience runs across a variety of industries and business models such as digital, social and mobile marketing, licensed sports properties, web and mobile technologies, ad tech, consumer internet, loyalty and affinity marketing, inbound and direct response marketing, multi-sided SaaS subscription models, crowdfunding and multi- unit retail.

Over the past ten years, Nick has been active in the early stage and emerging growth space. Nick formed and currently operates Kingside Partners LLC, a Boston based investment and management services firm actively helping start-ups, early stage and emerging growth companies on critical matters such as business model development, capital formation, transaction services, strategic alliances, customer discovery, sales and marketing, product-market fit and financial and operational management.

Kingside’s current equity and operating interests includes Tentacle, www.tentacle360.com, a Boston,MA based digital, social and mobile marketing technology agency which Nick co-founded in 2014. Nick operates Stoneacre2.0, www.stoneacreaffinity.com a Boston, MA and Charlotte, NC based relationship marketing program provider providing customized, branded loyalty and affinity membership programs to high affinity consumer brands such as USA Hockey, Rugby Wrap- Up and Angie’s List (NSDQ:ANGI). Stoneacre2.0 is a restart of Stoneacre Partners, an exclusive loyalty and affinity marketing rights holder of NASCAR, co- founded by Nick in 2004 and backed by Bain Capital Ventures, Halyard Capital and several prominent family offices from the world of sports, technology, media and entertainment.

Nick served as a public company director, CFO, COO and Executive Committee Chairman of Cyrk, Inc. (NSDQ:CYRK), a $1B global provider of promotional and loyalty marketing programs for Fortune 50 brands. Nick started his career at Laventhol & Horwath, CPA an international public accounting firm before serving as COO, SVP- Business Affairs and CFO of Papa Gino’s, Inc, at the time, New England’s largest multi-unit restaurant chain. During his tenure, Nick also managed the acquisition and management of several significant non-restaurant investments in real estate and radio broadcast properties and led the sale of the restaurant chain to Berkshire Partners, a leading private equity firm and the subsequent market expansion and IPO efforts.

Nick has served on the Board of Overseers of Lasell College, Newton, MA and is a member of the Boston chapter of the Association of Corporate Growth. Nick received his B.S from Boston College and an MBA from Suffolk University.

Lou Imbriano serves as Managing Director of the Imbriano Group, a venture firm that provides intellectual capital and solid business strategies to organizations of all sizes. Imbriano Group is a Global Marketing Strategy and Business Advisory Consultancy that works with organizations to turn around their marketing efforts and increase profitability. Imbriano’s track record in rebuilding the business side of an organization and positioning it for extreme growth is undefeated. His techniques address short-term concerns, while ensuring long-term sustainability. ImbrianoGroup.com

Lou is also CMO and Managing Partner of the Imbriano Group portfolio company, Tentacle. Tentacle is a cutting edge, Mobile, Digital and Social Marketing engine. Although Tentacle has all the capabilities of a traditional digital & social agency, it transcends that as a Marketing Technology Agency which empowers brands to interact and engage with new and existing customers with pinpoint accuracy in both time and location. Tentacle targets consumers with precision to put your brand in front of those prospects whose interest in your product or service is verified. Tentacle’s technology accelerates the convergence of real-time data collection and immediate one to one marketing. Tentacle360.com

Imbriano began his entrepreneurial career founding TrinityOne in 2006, a sports marketing agency that fuels brands, athletes and teams in brand and revenue growth. Imbriano has worked with teams such as the New England Patriots, Boston Celtics, Richard Childress Racing, Millwall, FC, the New Hampshire Fisher Cats, the New England Revolution, Washington Capitals, Wizards and Mystics and organizations including, Fidelity Investments, Massachusetts Educational Financing Authority, Survey.com, Best Buddies, New England Baptist Hospital, Shields MRI, Morgan Stanley, Havas and many other global companies.

Formerly the Vice President and Chief Marketing Officer of the New England Patriots, New England Revolution and Gillette Stadiumfor nine seasons, with double duties as Chief Operating Officer for the New England Revolution for Three seasons, Imbriano built powerful relationships that allowed the organization to achieve an increase in revenue by more than 600%.

Imbriano joined the Kraft Sports Group in 1997 to oversee the sales and marketing for the New England Patriots, New England Revolution and Foxboro Stadium. His sales and marketing leadership propelled the Kraft family’s sports and entertainment ventures among the highest revenue-generating entities in the country. Simultaneously, he vastly broadened the scope of marketing programs and business initiatives for the teams and stadium. In 2002, the Kraft family christened CMGI Field, later renamed Gillette Stadium, a $325 million-dollar privately financed state of the art sports and entertainment facility for which Imbriano negotiated two multi-year, multi-million dollar stadium naming rights deals. Imbriano also negotiated deals to name all three stadium entrance gates, the Fidelity Investments Clubhouse, and the parking lots around the stadium property, totaling more than one quarter billion dollars. In 2003, Lou expanded his role with the Revolution, overseeing all business aspects of the soccer team, while continuing to oversee Patriots and Gillette Stadium responsibilities. His immediate business re-structure made great strides in making Revolution Soccer a healthy and viable business, as he took the team from millions of dollars in losses to a position of profitability.

Imbriano was the chief negotiator for team and stadium corporate sponsorships and oversaw all sales initiatives, marketing programs, advertising, promotions, event planning, premium services, broadcasting, and game entertainment. He created and developed many on-going endeavors for the organization including: Patriots Experience, New England Patriots Charitable Foundation Annual Golf Tournament, New England Patriots Charitable Foundation Annual Kickoff Gala, Super Bowl Revenue Capitalization Plan, New England Revolution’s Soccer Celebration, New England Revolution Center Circle season ticket program, New England Revolution Presidents Club and Netside Terrace hospitality programs, as well asRevolutionsoccer.net radio and Patriots.com radio programming. Lou also designed the blueprint to achieve the largest single game attendance in MLS history (2002 MLS Cup).

Imbriano began his career working as a sports producer for WHDH radio in Boston, where he produced all of the station’s sports talk shows and sports specials, including the broadcasting of the New England Patriots football games. After four years at WHDH, he joined WEEI as the executive producer for Boston’s only all-sports radio station. In 1994, he was promoted to station management, and was responsible for creating, formatting and developing marketing programs, on-air programming, events and station initiatives.

Imbriano has created, formatted, produced, and developed numerous successful events, broadcast programs and business entities. He created and produced Sports Jam, an interactive sports fan festival that incorporated aspects of all of the major professional sports teams in New England. Imbriano co-created and formatted The Phantom Gourmet, a food and dining television program. Lou also played an important role in creating and/or producing the WEEI Celebrity Golf Tournament, The A Team, The Hot Dog Safari, The Dee Brown Slam Dunk Tour, An Evening with Boston Super Stars, WEEI Madness, Jambalaya Crusade, Tuesday Night Football, Team 850 Racing, Ciao-Chow Bambino and a multitude of charitable events that have cumulatively raised over $10 million for deserving charities and foundations. Imbriano serves on a number of boards and charitable committees. He speaks to colleges, businesses, and organizations across the globe on topics including relationship architecture, customer service, marketing and social media.

Imbriano also has inspired college students as a professor of sports marketing at his alma mater, Boston College from 2007-2014. Additionally, he was the co-founder of #sbchat on twitter providing insights and experience to the sports business industry Sunday nights at 9:30pm ET.

Lou is the author of Winning the Customer a business and marketing book from McGraw-Hill. He also blogs his philosophy, experience, stories, and teachings at his Relationship Architecture blog on his websiteLouImbriano.com

PORTFOLIO

Tentacle 360 is Boston’s independent digital marketing agency that exists to drive explosive growth for ambitious, emerging and established brands. Specializing in cutting edge strategy, content and creative.

Ocean’s Table delivers the freshest fish possible. The moment the captains arrive in Gloucester Harbor, their highly trained sous chefs fillet the fish and ship to customers in less than 24 hours. Fresh, never frozen.

Purus Thinking is a biotechnology firm headquartered in Charlotte, North Carolina that specializes in bringing total disinfection monitoring and treatment solutions to commercial and residential markets worldwide.

Anodyne Pain & Wellness Solutions is a national healthcare provider focused on non-opioid, non-surgical treatment of acute & chronic pain. Anodyne provides a wide variety of medical services to help its patients regain their health and wellness with the goal of leading a more balanced lifestyle.

Anodyne Granite is the franchisee company, which has retained the rights to open Anodyne Pain and Wellness Clinics in New England. Anodyne Granite’s initial focus will be opening ten non opioid, non surgical clinics in southern New Hampshire and northern & western Massachusetts. Anodyne Granite’s mission is to bring the Anodyne treatment methodology to New England residents, in an effort to assist them in addressing their acute and chronic pain issues, while helping them living a more healthy and well balanced lifestyle.

PriJet is the search engine specifically designed for private jets. Our customers can research operating costs, find detail about a particular tail number, get worldwide airport information or easily locate a charter jet for their next trip.

Sonasure provides Safety in Sound. Our device is a ground-breaking wearable that monitors children and elderly, whom suffer from asthma and chronic obstructive pulmonary disease (COPD) sufferers. It provides patients the freedom to live fuller lives and families invaluable peace of mind.

Stoneacre 2.0 is a Membership Marketing Program. Your direct, private platform for your 1:1 relationship with your most valuable consumers. Get more customers and expand the size of your community members. Provide an attractive platform for third party marketing partners, licensees and/or sponsors.

Your Private Marketplace. A SaaS Technology Platform that enables you to deliver to your customers what they really care about: A larger audience, greater marketing reach, more transactions, and revenues. Your customers can be both be merchants 
and consumers. Web, Mobile App, Content Manager and BI panel provide real-time usage data. Ordered by KPIs in a powerful tool for information collection and analysis. Commerce conducted in a trusted environment.

News. Events. Volunteering. LetsAllDoGood app makes it easier to reach your supporters – directly and instantly on their smartphone. Nonprofits, community causes, school groups, youth recreation leagues and more are using LetsAllDoGood to get better results.

Messaging. Organizing. Mobilizing. Supporters look at their phones over 80 times a day. They need to see you there.  LetsAllBeHeard app makes it easier to reach your supporters – directly and instantly on their smartphone. Unions, Candidates, Sitting Office Holders, PACs and more are using LetsAllBeHeard to get better results.

CONTACT US

To learn more about Tentacle Capital, please contact us

Tentacle Capital
529 Main Street
Suite 127

Boston, MA 02129

T: 800-281-1179